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Digital Content Specialist

Location: 

NC-RTP, US

Contract Type:  Regular Full-Time
Area:  Marketing
Req Id:  96570

For more than 75 years, Grifols has worked to improve the health and well-being of people around the world. We are a global healthcare company that produces essential plasma-derived medicines for patients and provides hospitals and healthcare professionals with the tools, information and services they need to deliver expert medical care.

Digital Content Specialist

Location: RTP, NC

 

Support expansion of donor communication through robust CRM, donor app, donor hub, and dynamic recruiting technology.  Role will support team that is ensuring that technology delivered drives efficiencies and volume, as well as best-in-class donor experience. Supports marketing initiatives to drive donor experience and increase donor longevity (collections overall) by executing upon strategy for donor engagement. Role is owner of DET (Donor Experience Technology) donor facing content, including scheduling, managing and building organizational system to catalog.

  • Responsible for executing Salesforce Marketing Cloud Journeys (donor communications) to drive donor engagement and communications to drive overall plasma collections.
  • Content manager of donor facing DET communications, including: Donor Hub and App content, CRM email/SMS/push content, website content.
  • Support team driving innovative technology to Biomat USA donor population.  Engaging technology is the foundation of The Difference, Biomat USA's strategy to build a competitive advantage in donor and employee experience.
  • Support Biomat USA web presence team including grifolsplasma.com, partnering with Donor Operations team to ensure engaging and informative content for new and current donors, and adherence to Biomat USA brand.
  • Support technology team with content management to enable first-of-its-kind donor segmentation program to strategically recruit donors into our Journey and through personalized engagement, helping them to become more loyal and long term (increase frequency and retention)
  • Partner with Donor Operations Support and Field Marketing teams to ensure electronic and digital media content is aligned with overall marketing targets. Understanding of digital/social reporting metrics to adjust DET content to increase donor engagement.
  • Maintain all intranet and Employee Portal updates with current information
  • Assist with generating tracking and performance metrics for electronic and digital media and provide recommendations on determined KPIs
  • Support and assist on electronic and digital media programs as so required

 

Education and Experience

  • B.S.  in Marketing, Communications, Advertising or Business
  • Typically requires 3 years of related experience.
  • Prior experience in content management,  web development, electronic and digital media strategies and execution, and plasma or blood collection experience preferred.  Candidate should have strong knowledge of Microsoft Office products, verbal and written communications skills, ability to analyze and prepare data for presentation purposes, and people management skills. Candidate should be highly organized. Preferred previous experience in content management, Salesforce or other CRM tools.
  • Collaborates with cross-functional groups on projects to reach operational targets. Supports  donor communication strategies and current technology offerings to elevate customer engagement. Understanding of donor segmentation strategies, framework and ways to communicate, based on segment, via electronic messaging platforms.

 

Work is performed in an office environment. Exposure to biological fluids with potential exposure to infectious organisms could be present when visiting plasma donation centers.   Exposure to electrical office equipment.  Frequently sits for 6-8 hours per day. Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists.   Occasionally walks. Occasionally bends and twists neck. Light to moderate lifting and carrying objects with a maximum lift of 35lbs. Occasional international or U.S. travel required. Able to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences. Works independently with little guidance or reliance on oral or written instructions and plans work schedules to meet goals. Frequently interacts with others, relates sensitive information to diverse groups. Must work with diverse groups to obtain consensus on issues. Ability to apply abstract principles to solve complex conceptual issues.

 

EEO/Minorities/Females/Disability/Veterans

Location: NORTH AMERICA : USA : NC-RTP:USNC0001 - RTP NC-Headquarters 

 

Learn more about Grifols