CRM Specialist

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Summary:

The CRM Specialist is responsible for creating and executing email campaigns and personalized communications using Salesforce Marketing Cloud. The role includes optimizing customer journeys, analyzing performance, and collaborating with Business and IT teams to align marketing efforts with business goals. The ideal candidate will have strong CRM expertise, excellent analytical skills, and the ability to develop strategies that drive donor engagement and loyalty.

Primary Responsibilities:

• Creating and executing email campaigns, automated journeys, and personalized communications using Salesforce Marketing Cloud.

1. Create personalized communication through email marketing, SMS, and other CRM tools to foster stronger customer relationships. Collaborate in the setup and maintenance of a comprehensive Salesforce Marketing Cloud infrastructure. Refine email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions. Monitor, define, and improve journeys, including developing and presenting use cases for various scenarios. Propose and implement automations to reduce manual work and enhance efficiency.
2. Contribute to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms. Deep knowledge of the usability of SFMC tools such as Email Studio, Content Builder, Journey Builder, Mobile Studio, and Automation Studio. Collaborate with technology and system experts to create automations and minimize manual errors. Document processes meticulously and track advancements. Proofread and double-check campaigns before sending.
3. Activate campaigns using automation tools. Oversee vendors to ensure capability delivery and campaign execution using agile methods in SFMC. Offer insights into evolving market technologies and trends within the marketing technology domain.

• Knowledge of SQL, HTML, and AMP script is highly desirable.

Knowledge, Skills, and Abilities:

• Analytical Skills: Advanced data management, execution, and conclusion of analysis.
• Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
• Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.
• Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness.
• Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
• Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones.
• Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.
• Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.
• Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.
• Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually

Education and Experience:

• Required: Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist or a related field.
• Preferred: Certification in Salesforce, Marketing Cloud Email Specialist, Adobe Experience Cloud and Adobe Journey Optimizer.
• Knowledge of SQL, HTML, and AMPscript is highly desirable.
• Minimum of 3-5 years of experience in CRM-related roles.
• Experience working with Salesforce Marketing Cloud is essential (working with third-party solutions and across digital channels)
• Preferred: Experience with data management, reporting tools (e.g., Tableau, SAP), and CRM optimization.
• Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelor's degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master's degree with 2 years of experience.

This position is eligible to participate in up to 5% of the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision,, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!

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Third Party Agency and Recruiter Notice:

Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.  We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.

Location: NORTH AMERICA : USA : NC-RTP:USNC0001 - RTP NC-Headquarters 

Learn more about Grifols