Marketing Automation Specialist - Hybrid
Dublin, IE
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Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. |
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At Grifols, we believe that diversity adds value to our business, our teams, and our culture. We are committed to equal employment opportunities that foster an inclusive environment.
Position Summary:
The Marketing Automation Specialist reports to the Digital Delivery Manager and supports the delivery of omnichannel campaigns. This role leverages CRM, customer data, and marketing automation platforms to create personalised customer experiences across email, SMS, and WhatsApp, driving acquisition, engagement, and retention.
The role focuses on analysing campaign performance to generate insights, optimise customer journeys, and inform future strategies, while collaborating cross-functionally to deliver integrated, multi-channel campaigns.
What You'll Do:
- Deliver and optimise omnichannel campaigns across email, SMS, and WhatsApp to support acquisition, engagement, and retention
- Use CRM, customer data, and automation tools to create personalised customer journeys
- Build and improve automated workflows using behavioural triggers and lead nurturing
- Analyse campaign and customer data to generate insights and inform future strategy
- Collaborate across teams to deliver integrated, multi-channel campaigns
What You'll Bring:
- Solid grounding in digital marketing, including strategy, web, SEO, social, and paid media
- Experience with marketing automation: campaign delivery (HTML/CSS/SQL), workflow automation, triggers, and lead nurturing
- Working knowledge of CRM platforms, such as HubSpot/Marketing Cloud, including data management, integrations, segmentation, and field mapping
- Exposure to CMS and landing page creation, with experience in customer journey mapping
- Strong analytics skills, including reporting, data analysis, and insight generation to support continuous improvement
- Effective project and stakeholder management, with strong attention to detail and problem-solving skills
- Proactive, collaborative team player with an interest in innovation and AI tools
Qualifications:
- Bachelors degree in a Marketing or Digital Marketing related discipline.
- Minimum 3 years' experience working in a similar role.
- Strong attention to detail.
Our Benefits Include:
- Highly competitive salary
- Annual performance based bonus %
- Shares options scheme
- Hybrid model
- Group pension scheme - Contribution rates are (3%/ 5%/ 7%) and company will match
- Private Medical Insurance for the employee
- Ongoing opportunities for career development in a rapidly expanding work environment
- Succession planning and internal promotions
- Education allowance
- Wellness activities - Social activities eg. Padel, Summer Events
We understand that self-doubt can hold talented individuals back from applying for opportunities. We encourage everyone who meets the qualifications to apply – we're excited to hear from you
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Location: Grange Castle International Business Park, Grange, Clondalkin, Co. Dublin, D22 K2R3